When the power tactic of ________ works, it's generally downward only
A) exchange
B) coalition
C) ingratiation
D) pressure
E) legitimacy
D
Explanation: D) Pressure tends to backfire and is typically the least effective of the nine tactics. When pressure works, it's generally downward only.
Business
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_________________ is consistent preference for one brand over all others
Fill in the blank(s) with the appropriate word(s).
Business
Which of the four new Ps encompasses the old four Ps as well as a range of other marketing activities that might not fit well into the old view of marketing?
A) programs B) processes C) promotion D) people E) performance
Business