Using a push strategy, the producer directs its marketing activities (primarily advertising and consumer promotion) toward final consumers to induce them to buy the product

Which of the following statements is true of foreign direct investment?

A) The multinational either creates a wholly or partially owned and controlled foreign subsidiary in the host country. B) It involves permitting a licensee of a trademark to market the licensor's goods or services in a particular nation. C) It is less risky than international trade and international franchising and licensing. D) The capital invested is not subject to government restrictions and domestic law of the host country.

A Web interface used to present integrated personalized business content to users is called a(n) ________

Fill in the blank(s) with correct word