Head benefits are emotional reasons for buying a product or service

Creating good relationships with the popular press and other media to help companies communicate messages to their publics—customers, the general public, and governmental regulators—is the role of _____.

A. trade shows B. direct selling C. public relations D. personal sellingc E. sales promotion

The early research of Lewin and his associates about leadership behaviors clearly identified three different types of leadership behaviors

a. true b. false