Courts apply an objective test when determining the existence of duress. The party's state of mind is irrelevant

The main block of text in a print ad is referred to as the ________

A) copy B) testimonial evidence C) headline D) slogan E) message strategy statement

________ is a measure of the percentage of people in a target market who are exposed to an ad campaign during a given period of time

A) Frequency B) Qualitative value C) Impact D) Premium E) Reach