What are the advantages and disadvantages of engaging in interactive marketing using the Web?
What will be an ideal response?
It allows the companies to send tailored messages that engage consumers by reflecting their special interests and behavior. Marketers can build or tap into online communities, inviting participation from consumers and creating a long-term marketing asset in the process. The Web offers the advantage of contextual placement, buying ads on sites related to the marketer's offerings. Marketers can also place advertising based on keywords from search engines, to reach people when they've actually started the buying process.
Using the Web also has disadvantages. Consumers can effectively screen out most messages. Marketers may think their ads are more effective than they are if bogus clicks are generated by software-powered Web sites. Advertisers also lose some control over their online messages, which can be hacked or vandalized.
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A promise by the personal representative to pay an amount of money to the probate judge if the representative's duties are not faithfully performed is called:
a. covenant b. bond c. decree d. surety
The purpose of the appraisal interview is to inform the employees of their evaluation results
Indicate whether the statement is true or false.