What are the advantages of multichannel distribution systems?
What will be an ideal response?
Multichannel distribution systems exist when a single firm sets up two or more marketing channels to reach one or more customer segments. Such a system offers advantages to firms facing large and complex markets. It allows the firms to expand sales and market coverage. It allows firms to tailor their products and services to the specific needs of diverse customer segments. Larger bottom-line profits may result.
You might also like to view...
Managers use the four levers of targeting elements of change to ______.
Fill in the blank(s) with the appropriate word(s).
You recently purchased a stock for $30. It is now worth $40, and it paid a $5 dividend during the time you held it. Your rate of return on this stock is closest to which of the following?
A) 67% B) 50% C) 38% D) 33% E) 17%