Define the rule of similarity and give an example.

What will be an ideal response?

The ideal answer should include:
- The rule of similarity states that things that are physically similar (that look alike) are perceived to belong together and to form a unit.
- Students' examples will vary. An example might be that the principle of similarity would lead you to see people who dress alike as belonging together. For instance, all of the football players at a university wear the same uniform; therefore, they are perceived to belong together and form a unit.

Communication & Mass Media

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Who is in the cultural identity search stage?

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