How consumers' "intentions to buy the brand" varies with different price levels is best analyzed via ________

A) t tests
B) one-way ANOVA
C) ANCOVA
D) regression

B

Business

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A researcher finds that respondents will probably misinterpret the term "salient" used in a couple of survey questions. If the research is conducted in a scientific manner, this problem will most likely get caught at which stage of the research process?

a. Step 2 - specification of research questions b. Step 4 - determine the research design c. Step 7 - pretest the questionnaire d. Step 9 - data analysis e. Step 10 - instrument problem identification

Business

Which of the following is the main benefit offered by IPv6 compared to the previous protocol?

A) It supports a greater number of IP addresses. B) It communicates by first establishing a channel between the nodes. C) It supports peer-to-peer networks. D) It has more efficient n-tier architecture.

Business