Which of the following must be true of an industrial park?
a. it is surrounded by a buffer
b. it is zoned industrial
c. it is leased from a developer
d. both a and b
Answer: b. it is zoned industrial
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Which of the following statements is true about cause-related marketing?
a. Any marketing effort for social or other charitable causes can be referred to as cause-related marketing. b. Cause-related marketing is a marketing relationship based on a straight donation. c. Cause-related marketing occurs when government agencies and nonprofit agencies launch social campaigns. d. Cause-related marketing seldom helps companies increase the sales of their products.
When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________
A) accessible B) measurable C) reachable D) actionable E) differentiable