When a reward or other pleasant event follows a response, which of the following is being used?

According to the article Who's Afraid of the Big Bad Ad? about fear appeals inadvertising, the

behaviorism of John B. Watson rejected (a) the mind (b) observable data (c) the study of behavior (d) the study of human beings

In a society that lost cultural traditions to standardized Big Mac hamburgers, and replaced religious concerns about helping others with self-indulgent trips to visit Mickey Mouse, existential/humanists predict that people

A) will lose the ability for multiple orgasms. B) need to set up a self-reinforcing environment. C) will feel unified and so less prejudiced. D) should return to orthodox religion. E) would be susceptible to the appeals of totalitarian government.