A broker listing a residential property is required to measure the property to determine the square footage.

At Great Bear Nature Tours, the owners are careful to treat both guests and employees very well. In fact, most employees feel that they are treated like privileged guests at work. This is an example of:

a. green marketing. b. social marketing. c. nonprofit marketing. d. internal marketing.

Which of the following best represents the chief advantage of pursuing a strategy of multiple segment specialization?

A) It makes the company almost bulletproof to competitors' actions. B) It diversifies the firm's risk. C) It creates synergy between markets. D) It is a low-cost strategy. E) It treats all buyers the same and, therefore, lowers promotion costs.