The ______ should deliver on the promises outlined in the headline and the first paragraph.
A. opening lines
B. remainder of the body copy
C. main body copy
D. headline
B. remainder of the body copy
Communication & Mass Media
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________ is something you understand to be true or false
a. Areason b. An attitude c. Abelief d. Avalue
Communication & Mass Media
Jeremy knew that his listeners had heard several messages warning them against getting into the stock market. However, he wanted to weaken their commitment by arguing that this is the right time to buy stocks for long-term investments. Jeremy's persuasive strategy is __________.
A. assimilation B. elaboration C. conversion D. refutation
Communication & Mass Media