Sketch and discuss the product-process matrix for manufacturing
What will be an ideal response?
The product-process matrix brings together the elements of volume, product design, and process. It synchronizes the product to be manufactured with the process. Good manufacturing design depends first on volume, so if high customization is needed, then volume is usually lower and vice versa. The vertical dimension of the product-process matrix deals with divergence and flow. Combinations that are best choices are reflected along the diagonal of the matrix.
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What is a message theme? What does it reflect?
What will be an ideal response?
Which influence on buying decisions is defined as a set of characteristics and social behaviors based on the expectations of others?
A) reference group B) social class C) role D) culture E) process