Which type of market coverage strategy requires a company to have the most detailed understanding of its target market?

Which of the following is an example of licensing?

A) DMX, an electronics manufacturer, acquires Z-Elex, a start-up firm, and sells all Z-Elex's products under the DMX brand name. B) Berry, a fruit juice company, uses a well-known cartoon character to promote the company's line of children's products and pays the creator of the cartoon character a fee. C) XLC, a sporting goods firm, sponsors a number of top athletes in various sports and also hosts the XLC Sporting Achievement Awards. D) ZetaBike, a bicycle manufacturer, teams up with VitaWater, a sports drink producer, to introduce ZetaVita, an energy drink. E) Mason's, a retail chain, sells a number of different products from different manufacturers under the brand name Mason's.

Which of the following core competencies are part of an IS personnel's technical knowledge and skills?

A) systems analysis and design B) integrating subsystems and systems C) interpersonal skills and group dynamics D) network administration E) technological communication and presentation