When attending a play, a person's high level of satisfaction is based on
a. a performance that exceeds expectations
b. the person's experience of the actual event
c. expectations formed from past experiences at the theater
d. expectations formed from the marketer's promotional material about the play
e. all of the above
E
Business
You might also like to view...
Which of the following would be considered a long-term asset?
A) Accounts Payable B) Land C) Cash D) Common Stock
Business
Export marketing requires all of the following except:
A) an understanding of the target market environment. B) the use of marketing research. C) identification of market potential. D) decisions concerning product design. E) reaching retail customers.
Business