According to psychological pricing theories, prices can be set too high, as well as too low

The first step in the model of business problem solving discussed in the chapter is:

A) interviewing the people involved in the problem. B) identifying the problem. C) outlining the problem's causes. D) assigning the problem to a problem solver. E) evaluating possible solutions to the problem.

What is the key reason why strong communication skills are important for your career?

A) You might be asked to interact with customers B) You might have to communicate with employees who work in technical areas C) You must be able to express your thoughts clearly and persuasively D) You might later want to start your own business E) You must be able to respond to the changing nature of the work environment