If a brand element can be used to introduce new products in the same or different categories, the brand element is said to be ________

A) memorable
B) meaningful
C) likeable
D) transferable
E) adaptable

D

Business

You might also like to view...

Freight in charges forms part of purchasing costs of inventory

Indicate whether this statement is true or false.

Business

Congress has enacted disclosure statutes to enhance public and political oversight of agency activities. These statutes include:

a. Freedom of Information Act. b. Government in the Sunshine Act. c. Both are correct. d. Neither are correct.

Business