The idea of the text is ambiguous

a. because while the signifiers that constitute a text exist objectively, the signifieds or
meanings of those signifiers change across time and setting.
b. because the meaning of a text can be different for producers and for individual
viewers.
c. because what people actually see and hear when they encounter a text varies,
depending on which codes they use to read the text.
d. because different sets of viewers of the same program may ‘see" very different
shows.
e. All of the above.

e