The various "infomercials" on television may claim they are only sharing information, when in fact, their one and only purpose is to persuade

Which principle in the National Communication Association's Credit for Ethical Communication should be applied to infomercials?
a. We endorse freedom of expression, diversity of perspective, and tolerance of dissent.
b. We strive to understand and respect other communicators.
c. We advocate truthfulness, accuracy, honesty, and reason as essential to the integrity of communication.
d. We condemn communication that degrades individuals through intimidation, coercion, and violence.
e. We accept responsibility for the consequences of our own communication.

c