Explain why correctly segmenting consumers will help a company target its marketing dollars more effectively
What will be an ideal response?
Instead of using mass advertising in an attempt to reach as many people as possible, the company can use advertising that will reach only consumers who are strong potential customers.
Business
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BMW's slogan "the ultimate driving machine," is an example of an attribute or benefit which has proven successful in their positioning strategy
Indicate whether the statement is true or false
Business
Most jurisdictions hold the ________ liable for injuries caused on a dual-purpose mission
A) principal B) agent C) principal and the agent D) injured party
Business