Checkers Drive-in Restaurants were not as successful as originally planned because
a. the company's competitive advantage was not sustainable.
b. the products were priced too high.
c. they had poor quality food.
d. they had untrained personnel.
a
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Which of the following statements provides important knowledge to the sales manager who wants to plan successful strategy?
A. Salespeople always react favorably to a rapidly changing product line because it adds variety to their job B. When salespeople operate under uncertainties or limited product supply, their expectancy and instrumentality estimates are likely to be high C. Company policies can hinder a salesperson's effectiveness by indirectly affecting their valence for rewards, accuracy of their expectations and instrumentality perceptions D. The stronger a firm's competitive position, the lower its sales force expectancy estimates are likely to be E. All of the above statements would provide important knowledge to the sales manager who wants to plan successful strategy
What are the differences between business markets and consumer markets?
What will be an ideal response?