Which of the following is a component of a database system?

________ is a new process where a company takes a product or service that is widely marketed and offered in many different configurations and develops a system for customizing it to each customer's specification

A) Direct marketing B) Mass customization C) Niche marketing D) Differential marketing

Blake is in the process of buying a new car. He is highly involved in the purchase and perceives significant differences among his three favorite models. Blake's next step is most likely to be ________

A) postpurchase evaluation B) evaluation of alternatives C) routine response problem solving D) subliminal perception E) purchase decision