The affective dimension of advertising research usually involves research into whether a consumer's attitudes toward a particular product have changed because of exposure to an ad or a campaign. What a technique is not used to study the affective dimension?

Which of the following is a moral responsibility behavioral alteration technique?

A) responsibility to system B) responsibility to modeling C) responsibility to peers D) responsibility to authority

Which of the following would most likely be the MOST important to be considered

when giving a speech about the virtues of owning one’s own airplane? a. Gender b. Social organizations c. Geographic location d. Income level