In the department store project, license plate observations could be used to establish the primary trading area of a shopping mall. Observers record the license plate numbers of the automobiles in a parking lot. This is an example of ________

Which of the following is lowest in the hierarchy of planning?

A) annual marketing plan B) corporate strategic planning C) group or sector planning D) SBU planning

A description method used when a product or service is proprietary or when there is a perceived advantage to using a particular supplier's product or services is:

A) description by market grade. B) description by brand. C) description by specification. D) description by performance characteristics.