Integrated marketing communications (IMC) is the coordination of:
a. Management and marketing staff
b. All marketing communications tools available
c. Marketing and advertising
d. Advertising and public relations
d
Communication & Mass Media
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We belong to groups to meet several different needs. Our need for __________ suggests the need to influence the environment around us.
A. affection B. inclusion C. openness D. control
Communication & Mass Media
Research has shown that genes have little or no influence on personality.
Answer the following statement true (T) or false (F)
Communication & Mass Media