The communication channel used in IMC must

What is the term for the organized network of companies that work together to move goods and services from the manufacturer to consumers?

A) wheel of retailing B) shopper market C) marketing channel D) industry consolidation E) strategic sourcing

Product costs used for external reporting generally include ________

A) manufacturing costs only B) design costs plus manufacturing costs C) all costs incurred along the value chain D) research and development costs along with production costs