The first function of an introduction is to

A) preview the main ideas.
B) establish credibility.
C) get the audience's attention.
D) reveal the topic.

Answer: C

Communication & Mass Media

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Who was the German scholar whose media studies resulted in the cumulative effects theory that says the media may not have immediate effects, but their effects over time are profound?

A) Herbert Schiller B) Don Shaw C) Elisabeth Noelle-Neumann D) Max Ernst

Communication & Mass Media

In the _____ format, group members are experts but participate informally and without any set pattern of who speaks when

A) round table B) panel C) symposium D) symposium-forum

Communication & Mass Media