Discuss how an organization can effectively use Twitter

What will be an ideal response?

Answer: Twitter provides a "selective feed" of content to interested users, giving you many quick opportunities to provide valuable information and insights. Tweets are most effective when they are easy for your audience to find and share. Potential followers may look for your business on Twitter using keyword searches, so incorporate keywords and phrases in your bio and tweets. You must have "followers" for your tweets to be seen. Twitter expert Shea Bennett argues that the worst way to gain followers is to ask people to follow you. A better strategy is to write posts worth reading: be useful, be consistent, be polite, be positive, and be interesting. Another good technique is to follow the people you want to follow you. Reach out to them and get involved in the conversation, making it "about them, not you," by tweeting, retweeting, and responding to their questions. The fewer characters you use, the easier it is for your followers to retweet the message, especially if they prefer to use the classic method of retweeting, which is to add "RT" and "@senders-username" to the beginning of a retweeted message. Put the key idea first. Keep the message simple. Keep one tweet to one topic and make it easy to read by being clear and concise. You can help potential followers find you through Twitter's internal search engine by adding a hashtag (#) before keywords and phrases. Typing "@" in front of a specific username on Twitter allows you to aim your tweet at particular people or groups. You can use this technique to respond to a compliment or complaint, or to respond to a specific question.