Sam is a sales representative for the INC Corporation. Sam has a terrible driving record and has had his driver's license revoked, but nevertheless he continues to drive the company car for his job. One day he drives too fast for conditions, goes through a red light, and strikes a pedestrian. The accident happened despite the fact Sam's supervisor at INC had repeatedly reprimanded him and advised
him to drive more cautiously. INC has:
A) no liability, because they did not authorize Sam to drive carelessly.
B) no liability, because Sam's actions were not a tort.
C) liability even though it did not authorize Sam to drive carelessly, because it employed an improper person as its agent.
D) no liability, because it has adequately supervised Sam as its agent.
C
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While e-commerce can increase international orders, many are turned away primarily because the company:
A) does not understand the culture B) is focused on domestic business C) does not have a process in place to fill the order D) does not have an established global brand name
Which of the following pricing objectives is appropriate when customers have not been persuaded that significant differences exist among the competitors and that they view the product as a commodity?
A) investment pricing B) pricing for stability C) competitive pricing D) prestige pricing