McDonald's states that it would like "to satisfy the world's appetite for good food, well-served, at a price people can afford." The preceding reflects McDonald's

Tomorrow's leading companies will succeed by seeking out unoccupied positions in uncontested market spaces. Such strategic moves, termed ________, create powerful leaps in value for both the firm and its buyers, creating new demand for new products

A) customer lifetime value B) customer equity C) value innovation D) market segmentation E) customer intimacy

It is not always necessary to determine whether a firm's strategy aligns with the key success

factors favored by the competitive environment. Indicate whether the statement is true or false