The primary goal of a defensive strategy is to protect profitability and key strategic share positions that are worth the investment

In the ACE communication process, ________ involves thinking strategically about your purpose, desired outcome, business needs, audience and stakeholder needs, content needs, and medium choices

A) analyzing B) adjusting C) composing D) creating E) editing

When emailing a coworker to ask for her assistance on a project, which of the following constitutes a refutation you could include in your request, in anticipation of a possible objection?

A) I really need your help right now, as my department is short-staffed. B) I won't be able to complete my project if you don't help me. C) While this may sound time-consuming, I will only need one hour of your time. D) If you decide to help me, then you will have to spend more time at work to complete your own professional responsibilities. E) I don't think that I will be able to return the favor.