The strength of the joint effect of two (or more) factors or the overall effect is known as ________

Positioning is sometimes difficult because:

a. Alternatives are in the minds of the target audience, and anticipating all the possible alternatives is difficult b. Organizations don't want to spend the money to figure out what position they should be in c. Market niches don't respond to positioning d. Doing nothing is easier, and a company can avoid being positioned if it does nothing e. Nonprofits are really all alike and can't be differentiated

How many activities are involved in the project initiation phase?

A) Four B) Five C) Six D) Three