According to the value-percept theory, the relation between dissatisfaction, value (importance) and value (want) is given by:

A. Dissatisfaction = (Vwant - Vperceive) × (Vimportance)

B. Dissatisfaction = (Vwant - Vhave)/(Vimportance)

C. Dissatisfaction = (Vwant - Vhave)^(Vimportance)

D. Dissatisfaction = (Vwant - Vhave) × (Vimportance)

E. Dissatisfaction = (Vwant - Vperceive)/(Vimportance)

D

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