What is the typical planning horizon for aggregate planning?
What will be an ideal response?
The typical planning horizon is intermediate—3 to 18 months ahead.
Business
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Which of the following is a factor considered when a customer is evaluated based on RFM formula?
A) the amount of time passed after the customer's last visit B) the product categories purchased by the customer C) the mode of payment used by the customer D) the location from which the customer has bought goods E) the type of feedback provided by the customer
Business
Which strategic approach is consistent with the customer-focused marketing concept? Explain the concept
What will be an ideal response?
Business