Iety theory makes several basic assumptions about individuals, the role of media, and the nature of social change. Which of the following is not one of these assumptions?
a. Media have the power to reach out and directly influence the minds ofaverage people
b. Mass media invariably debase higher forms of culture, bringing about ageneral decline in civilization.
c. Short-term, immediate, and individual consequences are most often theresult once people's minds are corrupted by the media. d. Once people's thinking is transformed by media, all sorts of bad long-termconsequences are likely to result—not only bringing ruin to individual livesbut also creating social problems on a vast scale.
c
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Survey research findings enable us to make comparisons between groups
Indicate whether the statement is true or false
How would you go about testing whether Agenda Setting Theory is occurring with respect to a particular social issue? Select an issue, formulate a research question, and describe a study that could test whether Agenda Setting Theory is supported.
What will be an ideal response?