Business ethics deals exclusively with the relationships between business organizations and their external constituencies

Marketers of new brands or brands that are not market leaders may argue against __________________, trying to convince consumers not to follow the crowd

A) conformity B) group power C) individual experience D) individual personality E) conspicuousness

In the COFFEE MINI CASE, Linda's initial resistance to the idea of trying Sunrise Coffee arises from which of the following multiattribute attitude models?

A) attitude-toward-behavior model B) trying-to-consume model C) attitude-toward-object model D) attitude-toward-consumer model E) attitude-toward-the-ad model