What are the phases involved in the development of a new product?
What will be an ideal response?
There are seven phases in the development of a new product. The seven phases are: idea generation, product concept development and screening, marketing strategy development, business analysis, technical development, test marketing, and commercialization.
Business
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The central element of the marketing strategy for Pez Candy, Inc., is the
a. price b. breath mint c. availability d. dispenser e. fulfillment
Business
Nick and Jamie own stock in Chromex Industries, a watch manufacturer. In 2015, Nick received dividend at the rate of 2 percent, whereas Jamie received dividend at the rate of 0.5 percent. In this scenario, which type of stock did Nick own?
A) cumulative preferred B) common C) convertible D) participating preferred
Business