Southwest Airlines uses a ________ to target customers who could not previously afford air travel
A) pricing strategy
B) market penetration strategy
C) marketing metric
D) distribution strategy
E) mission statement
A
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Which of the following describes the selling and administrative expenses budget?
A) It aids in planning to ensure the company has adequate inventory on hand. B) It captures the variable and fixed components of selling and administrative expenses of the business. C) It depicts the breakdown of sales based on terms of collection. D) It shows the cash flows related to the selling and administrative expenses and helps in planning to ensure the business has adequate cash.
One of the problems in determining how efficient foreign exchange markets are is that
A) traders' expectations of risk premiums may be false. B) foreign exchange markets include only developed currencies. C) supply of foreign currencies are determined by governments. D) uncovered interest parity might exist.