Cupcake Gourmet, a high-end bakery in Manhattan, segments its customers according to those who frequent their store regularly, those who visit infrequently, and those who have never visited. This is an example of usage-rate segmentation

Continuous panels provide data that may be used for brand-switching studies

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A bias is a systematic tendency to use or interpret information about a target in a way that results in inaccurate perceptions

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