Edward Bernays, a founder of the profession called PR, says it is a two-way street in which these two elements integrate with each other:
a. objectives and goals
b. goals and relevance
c. leadership and the public
d. publics and goals
c. leadership and the public
Communication & Mass Media
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The following are all components of Ogden and Richard's triangle of meaning EXCEPT
A) interpreter. B) message. C) referent. D) symbol.
Communication & Mass Media
"To inform my audience about the principles of game theory" is a specific purpose statement for an informative speech about a concept.
Answer the following statement true (T) or false (F)
Communication & Mass Media