Which of the following statements related to male and female relationships is incorrect?
a. A stereotype of U.S. women is that they are domineering.
b. American men are viewed as weak.
c. A stereotype of Latin American males is that they pursue women for sexual relationships.
d. According to U.S. managers working in Mexico, gender discrimination in that country is uncommon.
D
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Which of the following market research techniques requires that researchers personally
experience the lives of consumers in order to understand them better? A) ethnographic research B) focus groups C) surveys D) observational research
Responsiveness to market intelligence involves all of the following except
a. selection of target markets. b. development of products/services that address customer needs. c. positioning products in a way that produces both customer satisfaction and customer loyalty. d. commitment to execution. e. providing feedback to customers.