When a marketer expresses his or her vision of what the brand must be and do for consumers, they are expressing what is called ________
A) a brand promise
B) a brand personality
C) a brand identity
D) a brand position
E) a brand revitalization
A
Business
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________ appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors
A) Feature/benefit B) Competitive advantage C) News D) Product or service popularity
Business
How much does Ralph need to invest today to have $150,000 in five years if he will earn 8% interest compounded quarterly on his investment? (Round to the nearest whole dollar)
A) $100,946 B) $102,041 C) $101,351 D) $73,171 E) $105,453
Business