Customer retention activities demonstrating care and concern for the customer following a purchase is considered by marketers as

A. telemarketing.
B. target marketing.
C. relationship marketing.
D. aftermarketing.

Answer: C. relationship marketing.

Business

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During the Planning Game's steering phase:

A) business sorts the Story Cards based on feature requirements. B) business creates a Story Card for something it wants the new system to do. C) developments sorts the Story Cards based on risk. D) business sees how the development process is progressing and works with Development to adjust the plan accordingly. E) programmers accept responsibility for tasks and balance their workloads.

Business

The absorption costing approach applies fixed overhead costs to products as though they have a ________ pattern

A) mixed cost behavior B) variable cost behavior C) step cost behavior D) fixed cost behavior

Business