Audience segmentation is

a. motivating the audience.
b. targeting the audience.
c. dividing the audience into groups.
d. establishing goodwill to the audience.

c. dividing the audience into groups.

Communication & Mass Media

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The involvement stage can include

A) shaking hands and exchanging phone numbers. B) introductions and handshakes. C) making a public commitment. D) following the person on Twitter or reading his/her Facebook posts.

Communication & Mass Media

Which statement is true of communication?

A. The more you communicate, the better communicator you will be. B. Good communicators are born, not made. C. Fear of speaking in public must be eliminated before you can be successful. D. Communication involves both verbal and nonverbal messages.

Communication & Mass Media