Which of the following must be captured, stored, and calculated to measure the recency dimension of the RFM approach?

a. The date of the least recent purchase
b. The date of the most recent purchase
c. The average time between two purchases
d. All of the above

B

Business

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With regard to capital budgeting, an appropriate estimate of the incremental cash flows from a project is least likely to include:

A. externalities. B. interest costs. C. opportunity costs

Business

Successful pay system administration requires that:

A. managers receive training on how to administer the system. B. companies need to operate under the assumption that employees who discuss pay should be fired. C. the pay system must be closed and employees be prohibited from discussing their pay with other employees. D. companies have a very open and transparent pay system.

Business