The ultimate outcome of relationship marketing is a unique company asset called the ________, consisting of the company and its supporting stakeholders
A) brand
B) supply chain
C) marketing network
D) value proposition
E) service channel
C
Business
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The rules of contract law determine whether an agreement between two parties is binding and, thus, an enforceable contract. This is an example of ________ law
A) equity B) procedural C) criminal D) substantive
Business
Which of the following participants in the online card payment process is the financial institution that provides card services to banks?
A) issuing bank B) credit card association C) acquiring bank D) processor
Business