Which of the following is the simplest and the cheapest method to enter a foreign market?

A. Direct sales
B. Joint ventures
C. Internet marketing
D. Licensing
E. Franchising

Ans: C. Internet marketing

Business

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According to the Boston Consulting Group approach, ________ provides a measure of market attractiveness

A) product attribute B) product design C) market penetration D) market growth rate E) market segmentation

Business

Starting in the 1970s and 1980s, companies began to consider minority rights, consumer rights, and social issues. Why did this occur?

A) heightened public and media awareness B) greater government subsidies for doing so C) pressure from state regulators D) increased competition from overseas

Business