Answer the following statements true (T) or false (F)
1. The Professional Strategy Triangle does not apply to advertising copywriting.
2. Advertising copy should not break English grammar rules.
3. In traditional ad layout, the promise or benefit is in the call to action.
4. A tagline and a slogan are the same thing.
1. FALSE
2. FALSE
3. FALSE
4. FALSE
Communication & Mass Media
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Michael Moore whose documentaries have such strong points of view that some critics called them "docu-ganda" produced all of the following EXCEPT
A) Capitalism: A Love Story. B) Fahrenheit 9/11. C) Roger and Me. D) Who Shot Roger Rabbit?
Communication & Mass Media
Create five belief statements and the corresponding attitude statements
What will be an ideal response?
Communication & Mass Media