The text lists four general ways to seek out audience information. Which of these involves estimating your listeners’ attitudes, beliefs and values?

a. observation
b. data collection
c. interviewing
d. inference

Answer: d

Communication & Mass Media

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Training can be described as

a. knowing about a subject. b. being able to prepare a lesson and teach a subject. a. the process of developing understanding. b. the process of developing skills in order to more effectively perform a specific job or task

Communication & Mass Media

The concept "meanings are in people" preferences which approach:

A. audience-centered B. text-centered C. teacher-centered D. speaker-centered

Communication & Mass Media