The central idea of an ad is expressed in its ________

A) media vehicle
B) media schedule
C) reach
D) advertising appeal
E) message objective

D

Business

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Pay grade 1 has a minimum of $1000 and a maximum of $1600, while pay grade 2 has a minimum of $1400 and a maximum of $24 . What is the overlap between pay grade 1 and pay grade 2?

(a) 10% (b) 20% (c) 33% (d) 60%

Business

________ ratios are a measure of the speed with which various accounts are converted into sales or cash

A) Activity B) Liquidity C) Debt D) Profitability

Business